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Research papers

Combined incidence of personal values, involvement and innovativeness on innovative consumer behaviour (French)

The objectives of this paper are two-fold : first of all, it seeks to test a model of consumer behaviour and secondly to present a new approach to segmentation studies by using the results of the test as a guide . To this end, a survey of 352 cases...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Gilles Roehrich, Pierre Valette-Florence, Bernard Rapacchi
June 15, 1989
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Citation

Roehrich, Valette-Florence and Rapacchi (1989a, June 15). Combined incidence of personal values, involvement and innovativeness on innovative consumer behaviour (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/combined-incidence-of-personal-values-involvement-and-innovativeness-on-innovative-consumer-behaviour-french-


Research papers

Recent developments in the study of perception

Sensory perception of smell and taste treated in a broad sense, including aspects like memory and emotion, is discussed from a point of view that takes practical application in the field of market research into account. Sensory perception of smell...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: E. P. Köster
June 15, 1989
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Citation

Köster, E. P. (1989a, June 15). Recent developments in the study of perception. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/recent-developments-in-the-study-of-perception


Research papers

High-touch research applied to fine fragrance development: The Poison case history

Our research, carried out in the US in 1984 one year before its launch in France, was to determine whether the POISON project was an ugly duckling made of conflicting elements or a winner with a future on the American market, in which case we were to...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Olwen H. Wolfe
June 15, 1989
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Citation

Wolfe, O. H. (1989a, June 15). High-touch research applied to fine fragrance development: The Poison case history. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/high-touch-research-applied-to-fine-fragrance-development-the-poison-case-history


Research papers

Combined incidence of personal values, involvement and innovativeness on innovative consumer behaviour

The objectives of this paper are two-fold: first of all, it seeks to test a model of consumer behaviour and secondly to present a new approach to segmentation studies by using the results of the test as a guide. To this end, a survey of 352 cases of...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Gilles Roehrich, Pierre Valette-Florence, Bernard Rapacchi
June 15, 1989
×

Citation

Roehrich, Valette-Florence and Rapacchi (1989a, June 15). Combined incidence of personal values, involvement and innovativeness on innovative consumer behaviour. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/combined-incidence-of-personal-values-involvement-and-innovativeness-on-innovative-consumer-behaviour


Research papers

Fragrance choice and perceptual mapping

This paper describes the importance of taste and flavour preference to the basic acceptability of a wide range of consumer products, and outlines why reasons for preference are not often well communicated from the consumer to the producer. It...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Ivor Shalofsky
June 15, 1989
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Citation

Shalofsky, I. (1989a, June 15). Fragrance choice and perceptual mapping. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/fragrance-choice-and-perceptual-mapping


Research papers

Optimising flavours and fragrances for international markets

Flavours and fragrances are important ingredients in a large range of consumable products. If such products are to be successful, it is important that these aspects are not only optimised sensorially for different segments of the international...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Anthony A. Williams
June 15, 1989
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Citation

Williams, A. A. (1989a, June 15). Optimising flavours and fragrances for international markets. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/optimising-flavours-and-fragrances-for-international-markets


Research papers

The psychology of fragrance selection

A generally accepted method to define target groups among consumers of cosmetics and fragrances is a socio-demographic analysis. However, demographics such as age, income or education will hardly reveal a person's aesthetical preferences. This paper...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Hans-Otto Schmidt
June 15, 1989
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Citation

Schmidt, H. (1989a, June 15). The psychology of fragrance selection. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-psychology-of-fragrance-selection


Research papers

Typology of the marketing strategy in the perfume industry

We can date the introduction of the marketing concept into the fragrance industry back to at most 20 years. Some of the key actors of this industry are still questioning the validity of these concepts, at least when considering the upper segment of...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Alain Charrueau
June 15, 1989
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Citation

Charrueau, A. (1989a, June 15). Typology of the marketing strategy in the perfume industry. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/typology-of-the-marketing-strategy-in-the-perfume-industry


Research papers

Measurement of consumer perception and evaluation of odours as an aid to perfume selection

The physiological and psychological processes involved in odour perception are still not properly understood. It is not surprising therefore that researchers can experience difficulties when conducting consumer research for perfume development...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Hugh Bain
June 15, 1989
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Citation

Bain, H. (1989a, June 15). Measurement of consumer perception and evaluation of odours as an aid to perfume selection. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/measurement-of-consumer-perception-and-evaluation-of-odours-as-an-aid-to-perfume-selection